Data Deletion

Last updated: August 29, 2026

This page explains how data is deleted from LiveProfit, operated by Luxi Horizon SNC — Rue Paul-Bouvier 9, 2000 Neuchâtel, Switzerland — UID CHE-339.578.990. Contact: support@liveprofit.io. For full details on what we collect and why, see our Privacy Policy.

1. What happens when you uninstall

It depends on whether you created a LiveProfit account:

• No LiveProfit account (app installed but setup never completed): deletion is automatic. Shopify sends us its mandatory privacy webhooks (shop/redact, customers/redact) and all data associated with your store — orders, product costs, connected ad-platform data (including Meta, Google, TikTok, Snapchat and Pinterest spend), settings and tokens — is permanently purged from our systems within 48 hours. OAuth tokens for connected ad platforms are revoked as part of this purge.
• With a LiveProfit account: your business data is retained under your account so you can pause and come back with your history intact. Shopify access tokens are invalidated at uninstall and removed from our systems within 48 hours, and end-customer identifiers are removed when Shopify's shop/redact webhook arrives. To delete everything, use section 3 below or delete your account.

2. Deleting ad-platform data only

You can remove a single ad platform's data without uninstalling the app: go to Settings → Ad platforms → Disconnect. This revokes the OAuth token (where the platform supports remote revocation) and deletes the imported spend data for that platform from our database.

3. Deletion on request

You can also request deletion of your data at any time, without uninstalling:

1. Email support@liveprofit.io with the subject "Data deletion request" from the email address associated with your store, and include your store's .myshopify.com domain.
2. We verify the request and permanently delete all data associated with your store.
3. We confirm completion by email within 30 days (in practice usually within a few business days).

4. What gets deleted

Deletion covers everything we hold about your store: Shopify order data, product costs, ad-spend data retrieved from connected platforms (Meta, Google, TikTok, Snapchat, Pinterest), computed analytics, configuration, notification history, and OAuth tokens. Residual copies in encrypted backups expire on the backup rotation schedule described in our Privacy Policy §7.

5. Contact

Questions about deletion or privacy: support@liveprofit.io. Data controller: Luxi Horizon SNC, Rue Paul-Bouvier 9, 2000 Neuchâtel, Switzerland.

This page is provided in English. In case of translation, the English version prevails. Governed by Swiss law.